Leverage ratios are financial ratios used to evaluate how much capital is financed through debt and equity. It is used to assess the business’s ability to pay off its debt, especially if it wants additional capital from borrowing. High leverage ratios indicate that a company is mostly funded by debt instead of equity, which can trigger a default if cash flows are not appropriately handled. On the other hand, very low ratios could mean that the business is hesitant to pursue borrowing due to the tight operating margin or can be that it has enough retained earnings to finance expansion or new projects.
Discussed below are the different types of leverage ratios commonly utilized in assessing the leverage of a company.
The Debt/EBITDA Ratio is used to assess the company’s ability to pay its financial debt or the company’s interest-bearing financial obligations (exclude accounts payables or provisions). For a manufacturing company, a Debt/EBITDA ratio of 2x is the industry standard, which means having a 1.2x ratio could suggest that the company is in an excellent position to acquire debt for additional capital. However, a ratio of 2.5x can give a red light to the banks and other financial institutions, doubting the business capability to handle additional debt. The Debt/EBITDA ratio is computed by dividing the financial debt over EBITDA (Earnings Before Interest, Tax, Depreciation, Amortization).
Debt/EBITDA Ratio = Financial Debt/EBITDA
Net Debt/EBITDA Ratio
The Net Debt/EBITDA ratio is quite similar to Debt/EBITDA, depending on the financial debt amounts. Cash & cash equivalents are deducted from the debt in computing for the Net Debt/EBITDA ratio, assuming that cash will be used to pay the financial debt. It is then computed by taking the net debt (Financial Debt less Cash & Cash Equivalents) divided by EBITDA. This ratio can be translated as the number of years that the business needs to pay its debt, given that the net debt and EBITDA are constant. For example, let’s take that the company Net Debt/EBITDA ratio is 3.5x, which means that it will take three and a half years to repay the financial debt utilizing the EBITDA.
Net Debt/EBITDA Ratio = (Debt – Cash & Cash Equivalents) / EBITDA
Interest Coverage Ratio
Evaluating the company’s capability to pay the interest debt can be done by looking at the interest coverage ratio. It is computed by taking the EBIT (Earnings Before Interest and Tax) divided by the interest expense. This ratio shows how many times the EBIT covers the interest expense. The higher the ratio, the better it is for the company since the interest expense will not affect much of its earnings. The interest coverage ratio is a leverage ratio to measure its current debt-paying capability and future borrowings.
Interest Coverage Ratio = EBIT / Interest Expense
Debt Service Coverage Ratio
Debt service coverage ratio (DSCR) is utilized to assess the capability of the business to cover its debt service (Debt Repayment + Interest Payment) by the Free Cash Flow to Firm (FCFF). FCFF is the operating cash flow available after considering the CAPEX, working capital changes, and taxes. It is computed by dividing the Free Cash Flow to Firm over the Debt Repayment + Interest.
Debt Service Coverage Ratio = Free Cash Flow to Firm / (Debt Repayments + Interest)
The debt ratio is a leverage ratio used to evaluate how much of the liabilities are financed by debt. It is computed by dividing the total liabilities over the total assets. A low debt ratio suggests that the business is not highly leveraged and mostly financed through equity. The high debt ratio alerts the financers since it makes the company susceptible to financial turmoil and economic risks.
Debt Ratio = Total Liabilities / Total Assets
The debt/equity ratio is used to measure the debt’s percentage out of the total investment. It also evaluates if the shareholders’ equity can cover its interest-bearing debt. The debt/equity ratio is computed by taking the interest-bearing debt, divided by total shareholders’ equity. Using a modest debt to finance the operation can increase returns for the company, given that the cost of debt is lower than the investors’ expected rate of return.
Debt/Equity Ratio = Interest-Bearing Debt / Equity
A Percentage change calculator can check leverage ratios to be beneficial both for the companies and lenders to evaluate their availability to finance their current financial obligation and further borrowing for business expansion. Healthy leverage ratios are a turn-on for the lenders, given that the other financial ratios and metrics adhere to their standards. Leverage ratios are a valuable add-on to financial analyses for better decision-making.
Why Use AdExchanges to Market Financing Services to Your Clients
Real estate companies are getting creative with how they market financing services to their potential clients. While some companies attempt to market services to all kinds of audiences, this method doesn’t always work. The advent of ad exchange platforms has created new opportunities for companies to reach their target audiences with laser precision.
Ad exchanges are online ad platforms allowing companies to buy and sell ad space on websites and apps that their target audiences visit. It happens in real-time and is automated, so companies quickly get their ad in front of their target audience. If you’re not already using ad exchanges to market your financing products and services, you should. Here’s why:
They Offer a Targeted Approach to Marketing
In today’s marketing landscape, reaching the right audience with the right message at the right time is key to success. Ad exchanges allow you to do that. Target your ad to people who match your target audience criteria. This includes demographics, interests, location, age, and the specific websites and apps they visit. This verifies that your ad reaches the people interested in what you’re offering, making them more likely to opt for your service or product.
For example, a real estate marketer uses ad exchanges to target people in the market for a new home. Filter your adexchange targeting to show your ad to people searching for homes in your area. Include those in the age range of first-time homebuyers who have visited websites about mortgages and home loans. Target people who have visited your competitor’s website.
They Offer a Wide Range of Ad Formats
Ad exchanges offer a wide range of ad formats to choose from. Find the one that best fits your needs. Some ad formats are well-suited for raising awareness about your brand and product. Other ad formats are better for driving traffic to your website or app. The most popular formats include display ads, video ads, and native ads.
- Display Ads: Display ads are the traditional banner ads you see on websites. They come in a variety of sizes and are static or animated. Display ads are an excellent option to raise awareness about your brand or product. Use them to promote special offers or deals.
- Video Ads: Video ads are becoming increasingly popular as more people consume video content online. Video ads grab attention and tell a story about your brand or product. People use them to drive traffic to your website or app.
- Native Ads: Native ads are a newer ad format designed to blend in with the content of the website or app where they are displayed. They are less intrusive than other ad formats and are more effective at getting people to engage with your ad. They are used to promote products or services.
Experiment with different ad formats to see which performs best with your target audience.
They Provide a Platform to Reach a Wider Audience
Ad exchanges have a large pool of ad space to choose from. They cast a wide net and reach people you wouldn’t reach. It is useful in targeting a niche audience.
People in different stages of the home-buying journey visit different types of websites and apps. Ad exchange allows you to reach them at all points in the process.
They Are a Cost-Effective Way to Reach Your Target Audience
Ad exchanges are a cost-effective way to reach your target audience. You only pay when someone clicks on your ad. Budget for your ad campaign to avoid overspending.
Since ad exchanges allow you to be specific with your target audience, you will likely see a higher return on investment (ROI) for your ad campaign.
They Give You Flexibility and Control Over Your Ad Campaign
Ad exchanges are flexible. You can change your ad campaign on the fly to respond to changes in your target audience or the market. If you want to reach a new group of people or try a different approach, don’t wait for an ad campaign to end. Make changes and see results quickly.
Ad exchanges give you a lot of control over your ad campaign. Choose when and where people will see your ad and what type of ad you want to use. This allows you to tailor your ad campaign to your specific needs and goals.
AdExchanges Helps You Generate Leads For Your Business
Constantly refresh your ad inventory on ad exchanges so your ad has the potential to reach new people. This is useful for lead generation. Attach a link to your ad to a landing page where people sign up for more information. This way, you capture leads and nurture them until they’re ready to buy.
For example, if you’re offering a new financing product, target people who have recently visited a mortgage website or app. These people are in the market for a home loan and are interested in learning about your products.
You Get Faster Results With Ad Exchanges
Ad exchanges offer real-time bidding to get your ad in front of people quickly. This is useful if you’re looking for immediate results or want to take advantage of a current trend. Set up ad campaigns in advance and have them automatically start and stop based on your schedule.
Ad exchanges allow you to track your ad campaign in real-time to see how it’s performing. This allows you to adjust your ad campaign and focus your marketing efforts on the most effective strategies.
Use AdExchange Platforms to Market Financing Services to Your Clients
Ad exchanges are a powerful tool. They should be part of your marketing mix. In today’s marketing landscape, you must be where your target audience is. With Adexchange platforms, you reach your target audiences with highly relevant ads when they are most receptive to them. Use ad exchanges for marketing your financing services to clients and get the results you’re looking for.
What Is Amazon Lending?
Amazon is a leading online retailer and cloud service provider with millions of sellers worldwide. If you sell products on Amazon, you may qualify for different types of loans to fund your inventory. Amazon lending is an umbrella term for various loan products available for e-commerce sellers on the platform. The term can refer to the lending program designed specifically for Amazon sellers but often includes other options.
The Amazon Lending Program
The Amazon Lending Program is a unique option for sellers on Amazon. As the name suggests, the program is designed for Amazon sellers only, so you must have an Amazon Seller Account to qualify. The lending program offers sellers short-term loans and doesn’t rely on credit card checks. Amazon examines your account, gross sales, customer reviews, and other aspects.
How Amazon Lending Works
The Amazon Lending Program is invitation-only, meaning you must wait for Amazon to invite you to participate. Once invited, you can apply for a loan to fund your inventory. Amazon will recoup the loan directly from your future sales. To qualify for the lending program, you must be a small business owner selling goods on the Amazon marketplace. You’ll receive a lump sum amount attached to fixed interest.
Here’s more about Amazon lending:
1. Loan Eligibility
The Amazon Lending Program is only available to e-commerce sellers with an Amazon Seller Account. Amazon will send you an invitation through your seller account. No public disclosures of the loan terms or eligibility are available. Sellers who’ve successfully applied for the loan suggest meeting the following requirements:
• Sign up for the Amazon seller account
• Sell on Amazon for several months (at least a year)
• Meet a gross sales threshold
• Gather high customer satisfaction ratings
• Follow all marketplace guidelines without violation
• Avoid copyright and trademark infringement
2. Loan Application
You can check eligibility by signing into your Amazon Seller Account. If you’re eligible, you can choose a financing option. Amazon offers term loans, interest-only loans, and line of credit loans. Review each option to select the most suitable loan for your needs. Next, complete the simple online application process and wait for your loan. Amazon will then disburse the amount
3. Loan Terms
The Amazon Lending Program allows sellers to apply for short-term loans for inventory funding and store expansion. You can choose different repayment periods, including up to one year. The minimum amount you can receive is $1,000, while the maximum is capped at $750,000. Repayment terms and interest rates aren’t definitive, but Amazon charges lower interests than conventional business loan products.
Using Loans from the Lending Program?
Amazon restricts how you use the loans received through the lending program. Unlike other business loans, you won’t receive a withdrawable lump sum amount. The loan is only available for inventory financing, so you can use it to replenish or expand your Amazon inventory. You’re restricted to the Amazon inventory, meaning the loan can’t be used on any other marketplace. This restriction is one of the few shortcomings of the Amazon Lending Program.
Pros of Amazon Lending Program
• Leverage the Amazon marketplace
• Enjoy an easy application process
• Doesn’t require credit cards or traditional loan checks
• Offers lower interest rates
• Features fewer fees
Cons of Amazon Lending Program
• Only available for Amazon sellers
• Limited use of loan funds
• Fixed deductions from the seller account
• Your inventory acts as collateral
Alternatives to the Lending Program
The Amazon Lending Program is the premier loan designed for sellers on the Amazon marketplace. Not everyone will qualify for the loan or find it desirable. E-commerce sellers have many other options when looking for business loans. You can take a term loan, personal loan, merchant cash advance, line of credit loan, collateralized loan, and more. Here’s a brief overview of the top alternatives to the lending program:
• Merchant Cash Advance: MCA loans offer a lump sum amount for a percentage of your future sales. The loan plus interest is deducted directly from future credit and debit card sales. You need an excellent credit score and must meet the sales threshold set by the lender.
• Business Term Loan: Refers to a traditional loan product available at banks, credit unions, and online lenders. You’ll receive a lump-sum payment with fixed interest and can pay through regular installments. Each lender has unique credit and sales requirements.
• Other Seller Loans: MCA and business term loans are the most recommended products for e-commerce sellers. Amazon sellers can apply for personal, peer-to-peer, and credit card loans. Such products may feature higher interest and fees and shorter repayment terms.
Funding for Amazon and eCommerce Sellers
Are you looking for a reliable Amazon lending option for your online store? The official ALP program is one of many options. You can consider other options if you don’t qualify for a loan through the marketplace’s direct lending program. MCA, business term loans, and lines of credit are all feasible. Make sure you choose trustworthy lenders that can guarantee easy access to working capital for your business.
6 Questions To Ask Your National SEO Agency
Every business wants to garner more clients and remain profitable, so they use various marketing techniques. SEO is one of the most effective online marketing methods, improving your business’s popularity, brand awareness, and customer conversion. If you’re considering hiring a national SEO agency to increase your business’s visibility, here are six important questions you should ask them first:
1. How Much Experience Do You Have in My Particular Industry?
Competition varies across different industries, so the methods used for ranking are not always similar. You need specialized help to see faster results, so hiring an agency with experience in your industry would be a wise move.
SEO agencies with specialized experience will have handled previous campaigns within your industry, so they know what to expect. They then utilize their knowledge to pinpoint areas on your website and social media profiles that need to be optimized. Experience in the field allows your agents to track areas of interest immediately instead of using the trial-and-error approach.
If you’d like to learn more about the agency’s previous experience, request access to some of the results from their case studies. Compare those results to the areas of your business that you are seeking to improve. This can help you make an informed, confident decision about which agency to hire.
2. What Methods Will You Use to Improve My Website’s Ranking?
SEO strategies often look similar, but not everything that works for another company will work for your company. You need unique and creative approaches to optimize your website and enjoy long-term results. Ask your SEO agency about the strategy they will use to optimize your website. Clear communication can lay the foundation of the whole process, helping you reach your goals and objectives.
Top SEO agencies will typically begin campaigns with an audit of your website and some keyword research. Next, an SEO expert can walk you through the suggested process and how they can help your site succeed. Some experts may spare you the details but will touch on key points of interest. From their information, you can trust that they will use true and tested methods to help your website rank.
3. Who Will Be Handling My Campaign?
The last thing you would want is to sign a contract with an SEO agency that will not remain transparent with you or whose customer service is poor. You should be able to rely on a dedicated team for your campaign from start to finish.
Boutique SEO agencies are some of the best at offering your business personalized strategies. These agencies are small firms with close-knit teams and can completely commit to one project at a time.
Enterprise and small to medium business (SMB) agencies are comparatively more prominent, so they can handle multiple projects simultaneously. Establish a clear connection with the team that is running your campaign to get updates on campaign progress and website changes.
4. How Many of My Website’s Pages Will You Optimize?
A business owner may want all their web pages optimized, but that can take some time and skew the results of your entire campaign. For the best results, SEO experts organize page optimizations individually. Listen to the order they suggest managing each of your web pages to guarantee you outstanding results.
Optimizing critical areas of your website can help you achieve growth and success. Once a strong foundation is laid, the experts will move on to additional pages for complete optimization.
5. How Will You Bill My Campaign?
Aside from knowing how the agency intends to get the work done, you should understand how much their services will cost. SEO agencies have different packages to suit a wide range of clients and budgets. Work with a package that is affordable and offers you the most value for money.
There are different ways the SEO agency might bill your campaign, including:
- Costs divided by the number and type of tasks
- Payment for the number of hours spent on consultation
- Payment for the number of hours spent on content generation
- Monthly flat fee for the entire campaign
Choose a billing method that best suits your business depending on your current campaign level and desired optimization tasks. You can also negotiate the price of your campaign with the agency, depending on what you how to accomplish and how much you are willing to pay.
6. What Are the Key Performance Indicators (KPIs) for the Campaign?
For any campaign, you need ways to verify that the optimization techniques are working. You should agree with the agency on the campaign’s Key Performance Indicators (KPIs) beforehand to help measure its success throughout the process.
Some KPIs for a successful SEO campaign include:
- Number of links generated
- Increased web traffic data
- Click-through rates (CTR) from a website
- Increase of targeted keywords on Google
Listing the trackers applicable to your campaign can help you watch for success during and after the project. You also notice specific instances when you will need to switch strategies to remain accurate.
Hire a Top National SEO Agency
Having a meaningful conversation with your national SEO experts sets your business up for success. By asking the SEO agency these questions, you can communicate your expectations for the process and your hopes for future operations. You can know from the beginning whether the SEO agency you choose can achieve your desired results. Work with a great national SEO agency to improve your business’s online visibility and achieve long-term success.
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