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The Most Impactful Gaming Industry Technologies



As an industry, gaming has grown exponentially over the past few years. With close to 3.5 billion people in the world now playing games on a regular basis, the industry is all set to generate revenues of up to $197 billion by the end of 2022.  

The development of gaming to date and its ongoing evolution run in parallel with technological advancement – the gaming industry has always been poised at the forefront of innovation. With each new generation of video games – and gaming hardware – outdoing the last in terms of performance and cutting-edge features, today’s video games are highly immersive experiences.  

As each year passes, brand-new technologies enter the market that set the trend for game development. We’ve already seen this in play throughout 2022 with an increased focus on NFT games, the arrival of the metaverse, and, of course, the ongoing expansion and development in mobile gaming.  

While it’s true that new tech presents an exciting opportunity for the gaming industry to go through another stage of evolution, there are certainly unsung heroes of gaming tech that are often seen as an afterthought. In this article, we’ll be taking a closer look at the most impactful technologies without which the gaming industry as it is today wouldn’t exist.  

Game Engines 

The games you enjoy playing now are all created in a game engine. It shouldn’t come as a surprise to learn that modern video games are incredibly complex, with numerous algorithms and details that work together in harmony to create an immersive gaming environment. Without game engines, there would be no way to contain all these elements, let alone deliver them in playable form.  

Think of game engines as frameworks for video game development. Everything that’s involved in making a game, from developing graphics to how it then responds to gamer actions, happens within it. In the early days of gaming, titles were released with their own rendering engines. Today, however, most games are developed in commercial engines such as:  

  • Unity  
  • Creation Engine 
  • Unreal Engine 
  • CryEngine 
  • Anvil 

Audio Engines 

While today’s video games feature impressive visuals, compelling storylines, and exciting gameplay, they wouldn’t have the same impact without the right music, sound effects, ambiance, and voice-acting. Audio is such an important part of the modern video gaming experience that video game soundtracks have now become a stand-alone genre in their own right. Some of the world’s best musicians, composers, and orchestras have recorded video game soundtracks. Meanwhile, A-list actors such as Keanu Reeves and Kevin Spacey have lent their voices to games like Cyberpunk 2077 and Call of Duty  

Much like game engines, audio engines also play a fundamental role in ensuring that gamers actually have games to play, not just strings of coding and random sound effects. Due to video games needing several layers of audio, an audio engine provides the perfect environment to simplify such complex processes. Furthermore, audio engines enable developers to create hyper-realistic audio, which makes the gaming experience as immersive as possible.  

Some of the leading audio engines in use are:  

  • FMOD 
  • Fabric 
  • Miles Sound System 
  • AstoundSound 

Random Number Generators 

When it comes to playing video games, there’s nothing more likely to ruin your experience than ending up with the same outcomes each time you play. Have you ever wondered what prevents you from having those ‘Groundhog Day’ moments when you return to your favorite game, time and time again? That’ll be down to RNGs, AKA Random Number Generators. 

From making online slot games totally random – and ensuring they adhere to limits in the process – to randomizing the loot you’ll find when scavenging in a survival game, RNGs are responsible for it all.  

So, what exactly is an RNG? It’s a software algorithm that is integrated into a game during development. Developers can, of course, program RNGs to seamlessly integrate into a massive range of gaming experiences, but the purpose is the same: to ensure randomized outcomes.  

RNGs are particularly important in online slots and any game categorized in the gaming genre. Many an operator’s license rests on whether or not it has a provably fair random number generator powering its platform. However, you’ll also see games like Genshin Impact and Pokémon making great use of RNGs to enhance a player’s experience.

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Technology & Inovation

The Ultimate Analysis of Options Chain Data Techniques for Maximising Trading Success



Options trading is a lot more than merely buying or selling calls or putting options based on how you expect the market to move. While it may seem like a speculative market segment at first glance, true trading success in the F&O section relies on in-depth data analysis. You need to assess various data points like the strike price of the option, its nature and type, its last traded price (LTP), open interest, and more. 

Unfortunately, a vast majority of traders only consider options trading as a speculative game. Recent data from the markets revealed that the average individual trader in this segment held an option contract for less than 30 minutes — indicating that not a lot of thought goes into options trading. 

To empower traders and ensure they do not fall into this trap, we decided to upgrade the Samco trading platform and include the analytical tools required to make informed trading decisions. This led us down a path of discovery — where we found that one of the key issues plaguing options traders is the lack of access to real-time market data. 

This is where Samco’s integrated options chain can make a world of difference. Equipped with extensive real-time data points that affect your strategy choice, this feature in the Samco trading app makes option chain analysis quick and efficient for traders using the Samco trading platform.

What to Look for in Options Chain Analysis?

Before you discover our integrated options chain, you need to have a clear understanding of what to look for in any option chain analysis. The sheer volume of data can be daunting for traders initially, but the pointers outlined below can help you make sense of the data in a typical options chain. 

  • Strike Price

This is the price at which the option buyer can buy (in the case of a call option) or sell (in the case of a put option) the underlying asset. Options are categorized as in-the-money (ITM), at-the-money (ATM), or out-of-the-money (OTM) based on how their strike price compares to the current price of the underlying asset. You can use this classification to assess how profitable or not an option is.

  • Type of Options

Options can be classified as calls and puts. A call option gives the option holder the right to purchase the underlying asset at the strike price. A put option, on the other hand, gives the option holder the right to sell the underlying asset at the strike price. You need to understand the type of option as a part of your option chain analysis to identify a suitable trading strategy.

  • Last Traded Price (LTP)

Represents the last price at which an option was traded, the LTP indicates the market value of an option. You can use it to gauge the current demand and supply dynamics for a specific scrip, identify trends, and make informed decisions about when to enter and exit a trade.

  • Open Interest (OI) and % Change in OI

The OI represents the total number of outstanding option contracts that have not yet been settled. In other words, it measures the liquidity of a particular option. Increasing OI means new money is coming into the market, and decreasing OI signals that positions are being closed. 

  • Change in Open Interest

This shows the day-over-day percentage change in open interest. In other words, you can use it to understand how new trading activity is affecting the market. A significant increase in OI may indicate that a trend is likely to continue, while a decrease might suggest a weakening trend or a potential reversal. 

Samco’s Integration Options Chains: Not Your Average Data Set

While the data points outlined above can be found in standard option chains, we’ve gone the extra mile at Samco Securities and included a lot more than just strike prices, LTP, open interest, and the like. In the integrated options chain available in the Samco trading app, you can also find up-to-date information about options Greeks and implied volatility. 

Using options Greeks in option chain analysis helps you understand how an option’s price is expected to change in response to different market variables — like the underlying asset’s price, the time left till expiration, and the implied volatility of the underlying asset. Understanding these Greeks allows traders to anticipate how their options might perform under various market conditions, enabling them to adjust their positions for optimal outcomes.

The implied volatility (IV), on the other hand, measures how much the market expects the price of the underlying asset to move over the life of the option. High IV values suggest that the market expects significant price volatility, which could lead to higher option premiums. In option chain analysis, this metric is crucial for strategies that capitalize on volatility rather than price direction.

By combining insights from the Greeks with IV, you can navigate and exploit market uncertainty, adjust your strategies to hedge against potential risks, or even leverage expected market movements for substantial gains.

Techniques for Maximising Trading Success with Samco’s Integrated Option Chain 

To maximize trading success using option chains, you need to understand how to use the data gathered from option chain analysis to gain a practical advantage in the markets. Here are some techniques that can help achieve this goal.

  • Leverage High Volume and Open Interest

Identify options with high volume and open interest. These options are more liquid, so they’re easier to trade. High liquidity means you can enter and exit positions at competitive prices and reduce cost slippage. 

  • Use Implied Volatility to Your Advantage

Implied volatility (IV) can suggest critical future price movements. Options with high IV are priced higher due to the anticipated volatility. So, use the IV data to gauge market sentiment and choose options trading strategies accordingly.

  • Choose the Right Expiration Date

Selecting an appropriate expiration date is crucial. Short-term options are less expensive and can provide significant returns if the stock moves in your favor quickly. However, they are also riskier due to the limited time for the stock to move. 

Conversely, options with a longer term to expiry may be more expensive, but they give the stock more time to reach your target price. To improve your trading success rate, you need to balance the cost of the option with the time you believe the stock will take to move as desired.

  • Strike Price Selection

At-the-money (ATM) options balance the cost and potential return but come with higher premiums. On the other hand, out-of-the-money (OTM) options are cheaper and offer higher potential returns — but only if the stock makes a significant move. Naturally, they are also riskier. As a part of your option chain analysis in the Samco trading app, you need to assess your risk tolerance and market outlook before choosing from ATM, OTM, or even in-the-money options based on your goals.

Maximise Trading Success with Samco’s Integrated Options Chain

By integrating these techniques into your trading strategy, you can effectively complete your option chain analysis and navigate the options market more effectively. What’s more, with the integrated options chain in the Samco trading app, you can perform an in-depth evaluation of the market and its impact on your chosen scrip before executing a trade. 

By integrating advanced metrics like options Greeks and more in the chain, we have redefined the scope of options chain analysis. To make the most of these insights and maximise trading success in the options segment, switch to Samco today, complete the Samco account opening process, and access comprehensive data points in our integrated options chain right away. The best part? You need not pay any additional fee whatsoever to use up-to-date insights and analytical data on our trading platform

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Technology & Inovation

Unveiling the Power of Low-Code Test Automation Solutions



Efficiency is crucial in the quick-paced field of software development. Enter low-code test automation solutions, a game-changer in the realm of quality assurance. This article will delve into the intricacies of low-code test automation solutions, providing a comprehensive guide for beginners and experts alike.

Understanding Low-Code Test Automation

What is Low-Code Test Automation?

Low-code test automation utilizes intuitive graphical user interfaces (GUIs) to streamline the creation, management, and execution of test cases. This approach minimizes the need for extensive coding knowledge, empowering testers to focus on quality without getting bogged down in technical complexities.

How Does it Work?

Low-code test automation tools leverage application recording capabilities and pre-built code snippets to expedite the testing process. Testers can simply record their interactions with the software under test, customize test scenarios, and execute them with ease.

Advantages of Low-Code Test Automation

Faster Test CreationGUI-based interfaces accelerate the creation of test cases.
Reduced Dependency on CodingTesters with minimal coding skills can automate tests.
Increased ProductivityStreamlined workflows save time and boost productivity.
Enhanced CollaborationNon-technical team members can participate in testing.
Cost-EfficiencyReduced development and maintenance costs.


Q: Is low-code test automation suitable for complex applications? A: Yes, low-code test automation solutions offer flexibility and scalability to accommodate the testing needs of complex applications.

Q: Can I integrate low-code test automation tools with existing testing frameworks? A: Absolutely, many low-code test automation tools offer seamless integration capabilities with popular testing frameworks, ensuring compatibility and ease of use.


In conclusion, low-code test automation solutions revolutionize the way testing is conducted in the software development lifecycle. By offering simplicity, efficiency, and cost-effectiveness, these tools empower teams to deliver high-quality software at unprecedented speeds. Embrace the power of low-code test automation and embark on a journey towards enhanced productivity and customer satisfaction.

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Technology & Inovation

Navigating the Digital Frontier: The Role of a Technology Marketing Agency



In today’s digital age, technology is at the forefront of nearly every industry. From innovative startups to established enterprises, businesses are constantly seeking ways to leverage technology to enhance their marketing efforts and stay ahead of the competition. This is where a technology marketing agency comes in.

In this comprehensive guide, we’ll explore the world of technology marketing agencies, uncovering what they do, how they can benefit your business, and how to choose the right agency for your needs. Whether you’re a tech startup looking to gain traction or a seasoned tech company aiming to scale your marketing efforts, understanding the role of a technology marketing agency is crucial.

Let’s embark on a journey to discover how these agencies can help propel your tech business to new heights.

Table of Contents:

  1. Understanding Technology Marketing Agencies
  2. Why Your Tech Business Needs a Marketing Agency
  3. How to Choose the Right Technology Marketing Agency
  4. Services Offered by Technology Marketing Agencies
    • Digital Strategy Development
    • Branding and Positioning
    • Content Marketing
    • Search Engine Optimization (SEO)
    • Paid Advertising
    • Social Media Management
    • Analytics and Reporting
  5. FAQs
  6. Conclusion
  7. Understanding Technology Marketing Agencies:

A technology marketing agency is a specialized firm that focuses on helping tech companies promote their products or services through strategic marketing initiatives. These agencies possess the expertise and experience necessary to navigate the unique challenges and opportunities within the tech industry.

  1. Why Your Tech Business Needs a Marketing Agency:

Partnering with a technology marketing agency offers numerous benefits for tech businesses:

  • Access to expertise: Technology marketing agencies have specialized knowledge and experience in promoting tech products and services, allowing them to develop highly effective marketing strategies.
  • Focus on core competencies: By outsourcing your marketing efforts to an agency, you can free up valuable time and resources to focus on your core business activities.
  • Scalability: Technology marketing agencies can scale their services to accommodate your business’s growth, ensuring that your marketing efforts remain effective as you expand.
  • Stay ahead of the competition: In a rapidly evolving tech landscape, it’s essential to stay ahead of the competition. A marketing agency can help you stay current with the latest trends and technologies to maintain your competitive edge.
  1. How to Choose the Right Technology Marketing Agency:

Selecting the right technology marketing agency is a critical decision for your business. Here are some steps to help you make the right choice:

  • Define your goals: Determine what you hope to achieve by partnering with a marketing agency, whether it’s increasing brand awareness, generating leads, or driving sales.
  • Research potential agencies: Take the time to research different technology marketing agencies and evaluate their experience, expertise, and track record.
  • Consider your budget: Set a budget for your marketing efforts and look for agencies that offer services within your price range.
  • Request proposals: Reach out to potential agencies and request proposals outlining their proposed strategies, timelines, and pricing.
  • Evaluate compatibility: Choose an agency that aligns with your company culture, values, and communication style to ensure a successful partnership.
  1. Services Offered by Technology Marketing Agencies:

Technology marketing agencies offer a wide range of services tailored to the needs of tech businesses. Some of the key services include:

Digital Strategy Development:

  • Strategic planning to define goals and objectives
  • Audience research and targeting
  • Competitive analysis and market research

Branding and Positioning:

  • Brand development and identity design
  • Messaging and positioning
  • Brand strategy and differentiation

Content Marketing:

  • Content creation and distribution
  • Blogging and article writing
  • Video production and editing

Search Engine Optimization (SEO):

  • Keyword research and optimization
  • On-page and off-page SEO
  • Link building and outreach

Paid Advertising:

  • Pay-per-click (PPC) advertising
  • Display advertising
  • Social media advertising

Social Media Management:

  • Social media strategy development
  • Content creation and scheduling
  • Community management and engagement

Analytics and Reporting:

  • Performance tracking and analysis
  • Reporting on key metrics and KPIs
  • Optimization and adjustment of marketing strategies based on data insights
  1. FAQs:

Q: How much does it cost to hire a technology marketing agency? A: The cost of hiring a technology marketing agency can vary depending on factors such as the scope of services, the agency’s expertise, and the complexity of your marketing needs. It’s essential to discuss pricing and payment structures with potential agencies to find a solution that fits your budget.

Q: How long does it take to see results from marketing efforts? A: The timeline for seeing results from marketing efforts can vary depending on factors such as the competitiveness of your industry, the effectiveness of your strategies, and the channels you’re utilizing. While some results may be immediate, such as increased website traffic or social media engagement, other outcomes, such as lead generation and revenue growth, may take longer to materialize.

Q: Can I handle marketing in-house instead of hiring an agency? A: While some tech businesses choose to handle their marketing efforts in-house, partnering with a technology marketing agency offers several advantages, including access to specialized expertise, scalability, and the ability to focus on core business activities. Ultimately, the decision depends on your business’s resources, goals, and priorities.

  1. Conclusion:

In today’s competitive tech landscape, effective marketing is essential for driving growth and success. Partnering with a technology marketing agency can provide your business with the expertise, resources, and strategic guidance needed to achieve your marketing goals and stand out in the market. By understanding the role of a technology marketing agency and following the steps outlined in this guide, you can set your tech business on the path to success in the digital age.

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