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Outcry in Philippines over general “warning” to female celebrities



MANILA – The 22-year-old actress’ voice broke last week as she spoke about being threatened online with rape. She said she worried about the environment her young nieces would grow up in and called for “a better future for all”.

This week, a Filipino general said that unless she changed her ways, she could end up dying.

The general, Lt. Gen. Antonio Parlade – the de facto leader of a military task force fighting a long-standing Communist insurgency in the Philippines – addressed his criticism not to actress Liza Soberano’s remarks, but to the forum where she made them: a online discussion on the rights of women and girls organized by the Gabriela Youth Wing, a women’s rights group that the military says is linked to the Communist guerrillas. (Gabriela denies the accusation.)

“Liza Soberano, there is still a chance to abdicate this group,” General Parlade said on facebook. Otherwise, he said, she would “suffer the same fate” as Joséphine Ann Lapira, a young activist who was killed in a 2017 battle between the military and Communist rebels, the New People’s Army.

The general’s comments sparked outcry from social media users, liberal politicians and the Commission on Human Rights, an independent government body.

“Coming from a senior military official, such a statement is a form of repression and restriction which serves to deter those who defend their beliefs and pleadings,” Rights Commission member Gwendolyn Pimentel-Gana said on Friday. .

Ms Soberano’s attorney, Jun Lim, said the actress was ‘apolitical’ and accused General Parlade of ‘labeling her red’ – that is, accusing her of being a communist. . “Expressing his love and respect for women and children is his personal advocacy,” Mr. Lim said.

General Parlade denied hinting that Ms Soberano was a communist, saying he only wanted to warn her not to associate with militants. He said he supported women’s rights.

But some of the general’s critics said his comments reflected a hostility towards women prevailing in the government of President Rodrigo Duterte.

In his remarks on Facebook, General Parlade also warned another Filipino celebrity – Catriona Gray, who won the Miss Universe pageant in 2018 – against association with left-wing militant groups. And he accused Angel Locsin, an outspoken actress, of being involved with the rebels.

Ms Gray, in particular, spoke about the government crackdown on human rights organizations and the adoption of a contentious anti-terrorism law which, according to rights groups, was intended to stifle opposition voices.

“To Liza and Catriona: It is difficult and painful to be on the front lines fighting alongside people oppressed by a standard that advocates rape, murder and exploitation,” Senator Risa Hontiveros said by phone.

“We will be watching him from now on,” Senator Hontiveros said of General Parlade. “He shouldn’t use his power as a general and threaten these women.”

Mr. Duterte, an avowed womanizer, was repeatedly accused of misogyny. He once joked about the gang rape of an Australian missionary during a prison riot in the southern Philippines, saying he should have been allowed to participate.

The New People’s Army, the armed wing of the country’s Communist Party, has been waging a guerrilla war since 1969. Mr. Duterte, who describes himself as a leftist and who once studied under the leadership of the party’s founder, Jose Maria Sison, courted the rebels to negotiation. table soon after taking office and was hoping to strike a peace deal before stepping down in 2022.

But the relationship deteriorated, with rebels and the military accusing each other of continue to foment violence. Mr Duterte has abandoned the peace talks and said he would only resume them if Mr Sison returned to the Philippines after his voluntary exile in the Netherlands.

Gabriela, the country’s largest women’s rights organization, has denied having any links with the Communist Party or the rebels. Arlene Brosas, a Filipino lawmaker who is a member of Gabriela, said the military was using a “revamped script” to attack the group.

“Our 20 years of promoting the rights of women and children inside and outside Congress cannot be marred by their repeated lies,” she said.

Ms. Soberano is a popular film and television actress whose breakthrough came with “Forevermore,” a soap opera on the ABS-CBN network. ABS-CBN released statements in favor of Ms Soberano and Ms Locsin, who also appears on the network on Friday.

In online discussion last weekMs Soberano became emotional as she spoke of the messages of support she had received from women after filing a criminal complaint against someone suspected of posting a rape threat against her on social media.

“I cried when they sent me these messages,” she said, “because I didn’t know how many women were fighting to defend themselves.”
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Technology & Inovation

Unlocking Talent Why AI is Key to Skills-Based Hiring



In today’s dynamic job market, traditional career paths are becoming obsolete. Candidates are entering the workforce armed not only with experience but also with a diverse array of skills acquired through self-skilling efforts. This shift has prompted organizations to rethink their talent acquisition strategies, moving away from the outdated focus on qualifications and experience toward a more nuanced understanding of candidate potential through skills-based hiring methods.

Challenges of Skills-Based Hiring

While skills-based hiring offers numerous benefits, such as accessing a wider talent pool, it also presents challenges. The manual process of matching candidate skills to job descriptions is time-consuming and inefficient. Moreover, the influx of applications necessitates significant effort from recruiters to sift through them all.

AI Revolutionizes Talent Acquisition

  • Harnessing AI: Revolutionizing Talent Acquisition in Skills-Based Hiring: Artificial Intelligence (AI) emerges as a powerful ally in navigating the complexities of skills-based hiring. By leveraging AI, organizations can expedite the candidate selection process, identify suitable candidates more efficiently, and enhance internal mobility by leveraging existing employee data.

Mitigating Hiring Mistakes

For organizations that rely on temporary or contingent workers, AI offers a valuable tool for mitigating costly hiring mistakes. By reducing misclassifications and streamlining administrative tasks, AI enhances the efficiency and accuracy of talent acquisition processes.

  • Maximizing Efficiency: AI’s Role in Reducing Hiring Mistakes: By leveraging AI’s capabilities, recruiters can minimize errors in candidate selection and streamline administrative tasks, ultimately improving the quality and efficiency of the hiring process.

The Role of AI in Streamlining Administrative Tasks

AI not only facilitates candidate screening but also streamlines various administrative tasks associated with the hiring process. From scheduling interviews to managing candidate communications, AI-powered tools can automate repetitive tasks, allowing recruiters to focus on more strategic aspects of talent acquisition.

  • Automating Administrative Tasks: AI-powered tools can automate repetitive administrative tasks such as resume screening, scheduling interviews, and sending follow-up communications. This frees up recruiters’ time, allowing them to focus on building relationships with candidates and making more informed hiring decisions.

Enhancing Candidate Experience

In addition to improving efficiency for recruiters, AI can also enhance the candidate experience throughout the hiring process. By leveraging AI-driven chatbots and personalized communication tools, organizations can provide candidates with timely updates, answer their queries promptly, and create a positive impression of the company’s recruitment process.

  • Personalized Communication: AI-powered chatbots can engage with candidates in real time, providing them with personalized updates on their application status and answering frequently asked questions. This proactive communication demonstrates the organization’s commitment to candidate experience and can significantly impact candidates’ perceptions of the company.

Addressing Bias in Hiring

One of the key challenges in talent acquisition is addressing unconscious bias in the hiring process. AI can play a crucial role in mitigating bias by standardizing candidate evaluation criteria, minimizing human judgment in initial screening stages, and providing data-driven insights into hiring decisions.

  • Mitigating Unconscious Bias: AI algorithms can be trained to evaluate candidates based on objective criteria, reducing the influence of unconscious bias in the hiring process. By standardizing evaluation criteria and focusing on job-related competencies, AI helps ensure fair and equitable treatment of all candidates.

Continual Development of AI

While AI has made significant strides in recent years, it remains an evolving technology. Recruiters must continuously monitor and review AI systems‘ data sets to ensure relevance and address biases. Additionally, while AI aids in initial candidate screening, human judgment remains essential for making final hiring decisions.

  • Evolving Strategies: AI’s Continual Impact on Skills-Based Hiring Practices: As AI technology evolves, recruiters must adapt their strategies to harness their full potential while maintaining the integrity of the hiring process.


In the era of skills-based hiring, AI emerges as a valuable tool for organizations seeking to unlock talent and streamline recruitment processes. By leveraging AI’s capabilities, recruiters can identify suitable candidates more efficiently, reduce hiring mistakes, and adapt to the evolving landscape of the job market. However, it’s essential to view AI as a partner rather than a replacement, recognizing the continued importance of human judgment in the hiring process. With AI’s continual development and integration into talent acquisition processes, organizations can stay ahead in the competitive hiring landscape while fostering a more inclusive and efficient recruitment experience for candidates and recruiters alike.

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Sales & Marketing

Exploring Marketing Management A Comprehensive Guide



Welcome to our comprehensive guide on marketing management! In this article, we’ll delve into the fascinating world of marketing management, covering its significance, strategies, implementation steps, and frequently asked questions to provide you with a solid understanding of this crucial aspect of business.

Understanding Marketing Management

Marketing management involves the planning, implementation, and control of marketing activities to achieve organizational objectives. It’s about identifying and satisfying customer needs profitably while building strong relationships with customers.

Importance of Marketing Management

Effective marketing management is essential for businesses to thrive in competitive markets. It helps companies understand their target audience, develop products/services that meet customer needs, and create compelling marketing strategies to promote offerings and generate sales.

Key Strategies in Marketing Management

  1. Market Analysis: Conduct thorough research to understand market trends, consumer behavior, and competitors.
  2. Segmentation and Targeting: Divide the market into distinct segments and target specific customer groups with tailored marketing strategies.
  3. Product Development: Create products/services that fulfill customer needs and differentiate from competitors.
  4. Pricing Strategy: Determine optimal pricing strategies based on market demand, competition, and product value.
  5. Promotional Mix: Utilize various marketing channels such as advertising, digital marketing, public relations, and sales promotions to reach target audiences.

Steps to Implement Marketing Management

  1. Set Objectives: Define clear and achievable marketing objectives aligned with business goals.
  2. Conduct Market Research: Gather data on market trends, customer preferences, and competitor activities.
  3. Develop Marketing Strategies: Based on research findings, formulate comprehensive marketing strategies to achieve objectives.
  4. Implement Tactics: Execute marketing tactics such as advertising campaigns, social media promotions, and influencer marketing.
  5. Measure and Analyze: Monitor marketing performance, analyze key metrics, and adjust strategies accordingly for continuous improvement.

FAQs (Frequently Asked Questions)

  1. What is the role of marketing management in business success? Marketing management plays a vital role in driving business success by identifying market opportunities, understanding customer needs, and developing effective marketing strategies to achieve competitive advantage.
  2. How does marketing management differ from general management? While general management focuses on overall organizational functions, marketing management specifically deals with planning, implementing, and controlling marketing activities to achieve marketing objectives.


In conclusion, marketing management is a fundamental aspect of business that influences overall success and profitability. By understanding its principles, implementing strategic approaches, and adapting to market dynamics, businesses can effectively meet customer needs, drive sales, and achieve sustainable growth.

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Digital & Social

Exploring Digital Marketing Careers



Digital marketing jobs offer exciting opportunities for individuals looking to thrive in the dynamic world of online marketing. In this comprehensive guide, we’ll explore what digital marketing jobs entail, how to pursue a career in this field, and frequently asked questions to help you navigate your journey.

Understanding Digital Marketing Jobs

Digital marketing jobs encompass a wide range of roles focused on promoting products, services, or brands through online channels. From social media management to search engine optimization (SEO), these positions play a crucial role in driving online visibility and engagement.

Roles and Responsibilities

  1. Digital Marketer: Develop and execute online marketing strategies to enhance brand awareness and drive customer engagement.
  2. SEO Specialist: Optimize website content and structure to improve search engine rankings and drive organic traffic.
  3. Social Media Manager: Create and manage social media campaigns to increase brand exposure and engagement.
  4. Content Marketer: Produce compelling content, such as articles, blogs, and videos, to attract and retain target audiences.

Steps to Pursue a Career in Digital Marketing

  1. Gain Relevant Skills: Acquire knowledge in areas such as SEO, social media marketing, content creation, and analytics.
  2. Obtain Certifications: Earn certifications from reputable organizations like Google and HubSpot to validate your expertise.
  3. Build a Portfolio: Showcase your skills through internships, freelance projects, or personal projects.
  4. Network: Connect with professionals in the industry through online platforms like LinkedIn and attend industry events to expand your network.
  5. Apply for Jobs: Search for digital marketing job opportunities on job boards, company websites, and professional networks.


Q: What qualifications do I need for a digital marketing job?

A: While a degree in marketing or a related field can be beneficial, employers often value practical experience and skills. Certifications and a strong portfolio can also enhance your prospects.

Q: Is coding knowledge necessary for digital marketing roles?

A: While coding knowledge is not always required, familiarity with HTML, CSS, and JavaScript can be advantageous, especially for roles involving website optimization and analytics.


Digital marketing jobs offer diverse opportunities for individuals passionate about leveraging online channels to drive business growth. By acquiring relevant skills, certifications, and experience, you can embark on a fulfilling career in this exciting field.

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