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8 Dominant Copywriting Tips & Tactics

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Copywriting is an art. Using the right words, setting up the right tone, answering relevant questions, bringing the content alive with infographics and visuals to create an impression among the readers are all the building blocks of Copywriting. Copywriting may make or break a deal. Hence it is very important to pay utmost attention to all the building blocks of a content 

Copywriting plays a major role in the marketing world today. Good content helps in persuading and convincing the customers to purchase a product or service of a company. It also helps in building a brand, creating awareness about the product, and establishing a long-lasting relationship between the company and the customers.  

So to all those copywriters out there, whether you are a professional copywriter or a novice, the following tips and tactics will take your content reach greater heights and sharpen your copywriting skills.

For Businesses who find it tough to create quality content for their website, marketing channels, and blogs, you can head over to Gigzoe and hire quality content writers for website content writing services and

  1. Put yourself in the shoes of your readers

Before starting a blog, get a clear understanding of who is your target audience and what are their needs. Each word that you write should be a solution to your readers’ problem. You should do a thorough study about your audience’s state of mind, their culture, dreams, etc. so that the piece of content that you write directly reaches deep into the hearts and minds of your ideal customer.

  1. Make it simpler and shorter

Make sure that you don’t exploit your readers’ time. Your readers’ time and attention are precious and once they lose it, it is very difficult to get them on track. It is redundant to use over 1000 words in a place where a topic can be clearly explained in 500 words. To get rid of this, expand your vocabulary to make your writing more precise. At the same time, it is not advisable to use plenty of rarely used words on the blog which may exhaust the readers.

  1. The Power of Storytelling

It is always great to write content in the way of storytelling. It should trigger the imagination of your readers and build an emotional connection. When delivered in a story format, it is easy to remember and the information is retained in the brain for a long time. For example: When you are writing marketing or sales content, you can include the story of the previous happy customers of your products which includes their buying experiences or feedback. This may add value to the products that you intend to sell.

  1. Frame a catchy Headline

All the readers enter your blog only after seeing your headline. You should frame a clever, intriguing, promising, and straightforward headline so that it lures the readers and entice them to click and read further. It is advisable to include the following elements in your headline.

  • Use numbers: Headlines with numbers have a high conversion rate. Numbers like 3, 10, 20 are commonly used
  • Keywords: Make use of certain keywords like tips, tricks, techniques, secrets, etc, to gain attention among the readers
  • Adjectives: Certain words like stunning, magnanimous, brilliant, dazzling, etc, will attract the eyeballs 
  1. Begin with freewriting

Before commencing a blog, do freewriting on the topic. Freewriting is basically covering all the key points to be involved in the blog without paying much attention to the rules and regulations, grammatical errors, feedback, and topic deviation. Once you do freewriting, you’ll get confidence about how to proceed further with the blog 

  1. Skip the introduction for now

If the introduction to a blog is ruined, then your entire blog is at stake. A copywriter should contribute maximum effort in framing a catchy and proper introduction. So, it is better to complete all the other parts of the blog and then write a relevant introduction at the last. This rule mostly holds if you are writing longer blogs. 

  1. Call to Action

A Call to Action (CTA) is generally added at the end of the blog to direct the readers to take the desired action. It is mandatory to add CTA at the end. Else, the blog has no value. The ultimate goal of increasing the viewership is to increase the conversion rate. But without CTA, all the steps taken before becomes futile. The CTA can be anything like directing the readers to the product page, to fill the newsletter form, or creating an account

  1. Make use of Stats and Facts

Including well-researched facts and statistics will help in supporting your claims and build trust among the readers. You can also ignore negative words throughout the content. You can use other alternative words in place of these negative words. For example: Use ‘ridiculous’ instead of stupid and use ‘entertaining’ instead of funny. Make use of powerful words like “Free”,” New”,” Long”, etc, which will create an impact among the readers.

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Technology & Inovation

Branding vs Advertising: Knowing Differences to Better Align Your Strategy

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Branding and advertising are the major tools used to promote businesses. They help brands to reach and acquire new customers and are also good drivers of sales and profits. For instance, presenting a brand on all platforms can increase revenue by up to 23%

The two elements are closely connected on purpose, and they feed off each other, hence, it’s easy to get them confused. Also, each has the ability to make the other more or less effective. Although their major goal is to increase revenue, they do it differently. Failure to know the difference between branding and advertising can create a marketing gap, but knowing the difference between the two can strengthen your marketing strategy. 

In this article, we will be discussing the differences between branding and advertising to help you better align your overall business strategy. 

What is Branding 

First, let’s understand…

What is a brand?

A brand refers to a compelling identity that helps businesses create a long-lasting emotional connection with their customers. It is a promise of value that gives a unique customer experience. Customers remain loyal to brands that share their values. 

Businesses should know that a brand is not owned by a company, but by the customers. So, if your customers don’t buy into your brand’s story, the brand doesn’t really exist. 

To build a brand, a business must develop a holistic awareness of its operations, strategy, and communications. Everything that a business does, including customer service, website design, responding to customer calls, handling customer complaints, and much more, is part of establishing its brand. 

Thus, branding deals with the identity of a business and everything it does to make customers loyal to its products or services.  

The identity of a brand determines what customers think about it, and it is marked by factors like its logo, colors, and tagline. For example, color improves the recognition of a brand by up to 80%. Branding helps businesses to build relationships with customers and relay a consistent theme to them. This way, customers can know what to expect from a business during the course of interactions. 

Branding also has the aspect of understanding yourself. Some of the fundamental branding questions for businesses include:

  • Who are we?
  • What kind of people do we serve?
  • How are we different?
  • What problems do we solve for our customers?

A brand also includes the tone it uses in advertising, newsletters, social media posts, treatment of employees, the company’s community outreach, and all other impressions that the business makes to the public. So, it’s important for a business to establish stuff like the mission of the company, the selling features of their products or services, and the customer base to be targeted. 

Let’s say you run a company that makes beach accessories. Your customers will expect it to have a certain look and feel. Your company may host beach parties, sponsor outdoor water sports events, and let workers wear beach clothes while in the company. The employees may use casual language and explain to people the importance of being in nature. It’s also important for your company to differentiate itself from other companies that make beach accessories. You can talk about the unique services that your company offers to make itself unique. All these activities are part of branding. 

Everything that your business does should be reflected in your branding. Which qualities do you want your company to be associated with? Do you charge higher prices because of niche offerings, or are they lower because your product is mass market? If you establish strong, consistent, and authentic branding, you will retain your customers. 

What is Advertising?

The relationship between your company and your customer starts and ends with your brand. For your business to remain profitable, it has to make sales. An ideal customer will come back to buy your product or service not just because they want the product or service, but because they want to support your brand. That’s why it is of great essence for you to know who your ideal customer is. 

Advertising is the process of spreading awareness about your business. It is part of building your brand and it should reflect the values of your brand. Advertising is also about communicating products and services to a wider audience. It can be done through social media promotions, online advertising campaigns, or local media. Advertising does not target any single individual, but the entire audience. It is a way of convincing a large audience to take a particular action such as making an online purchase, or visiting your store because sales are of great importance to any business. 

An advertisement is a way of requesting a meeting between your company and your ideal customer. There is a big difference between a customer who knows your brand and a customer who doesn’t. It is like the difference between asking a friend to go for coffee with you and asking a stranger. 

So, advertising is a way of getting your company name known to the wider public. After all, no customer will visit your restaurant if they haven’t heard of you. If you are celebrating a milestone or you have a special offer, it is a good time to let the world know about your business. But it is branding that will keep these customers coming back. It tells customers what they can expect from your business. And if you deliver that, you will retain customers for years. 

Traditionally, advertising was difficult due to the lack of proper tools to run advertisements. However, the invention of digital advertising tools has made it easy for businesses to reach a larger number of new and returning customers.  A tool like Latana helps businesses to measure and spread brand awareness for audience and revenue growth. Such tools are also good for segmenting audiences based on their unique characteristics. This helps businesses run customized advertisements to increase the chances of making conversions. 

The Role of Trust in Branding and Advertising

Trust is an important factor in branding and advertising. 

Let us use a scenario to explain the role of trust in branding and advertising. Let’s say you are the brand, your products are cookies, and your friend is the customer. 

Scenario A: You make a call to your friend and request them to come and buy cookies. Your friend is most likely to think that you are only interested in selling, but you (the brand) don’t care about them, their feelings, or experience. There is a big truth in this because you are putting your product and profit before your relationship with them. 

So, what is missing in this case? 

A brand relationship. 

Scenario B: You make a call to your friend and request them to come over for cookies because you want to have a conversation with them and have ample time together. This way, you are cultivating a good relationship between yourself and your friend. It is a clear indication that you are putting the relationship between you and your friend first, hence, they will experience you as a trusted and genuine person (the brand).  

So, you should always consider the different ways that you can use your brand beyond colors or logo design to provide your customers with the experience that they are looking for. After knowing who your ideal customers are and what they are looking for, you can come up with new ways to customize your brand to gain trust from your customers and provide them with what they want. Your brand will then get loyal customers who will keep coming back for more. 

Conclusion

Branding is what a company believes in and how consumers feel about it and its products. It helps businesses promote loyalty and long-term commitment. Customers recognize brands using their visual elements like logo, company name, fonts, tagline, and color scheme. Such elements identify a brand and create an association in the minds of consumers between their desires and the company’s ideals. 

Advertising involves spreading the awareness of a brand to acquire new customers and drive sales. It is normally done through paid campaigns that are customized to reach a target audience through different media including newspapers, social media platforms, television, radio, etc. 

Branding and advertising work together. Branding drives the direction and style of advertising campaigns while advertising enhances brand awareness. 

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Reasons to Use UV Sterilizers Instead of Chemical Cleaners

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Using chemical cleaners to disinfect surfaces and items can be ineffective, exposing you to harmful germs and bacteria. UV sterilizers are a modern method of disinfecting surfaces and are a great substitute for chemical cleaners. You can use the new disinfecting technology in homes and highly contaminated offices to maintain hygiene. Read on to learn why you should use UV light over chemical cleaners when disinfecting.

Simple To Use

Chemical cleaner application involves processes like mixing, spraying, and washing, making it difficult. UV light creates convenience when disinfecting your surroundings; most options work on simple modes like intelligent function or one-button operation. They work by emitting ultraviolet rays which kill the DNA of disease-causing pathogens.

The simplicity when using UV light means it can be used by almost anyone. You can have peace of mind knowing your space is disinfected with the touch of a button.

UV disinfecting systems can also operate autonomously once installed, making sterilization easier. You can place the technology in rooms for use as per the need. You enjoy disinfection services for pre-set cycles, such as overnight when the room is unoccupied.

Low Maintenance Costs

UV purifiers require maintenance to retain optimal performance and operate effectively but have low maintenance costs. Minimal maintenance costs on UV light make them ideal when operating on a budget.

Most companies offer a warranty on the UV lamps or parts should they need replacement. You experience minimal to no maintenance costs over the sterilizer’s useful life. UV light use is affordable since it serves you for years, unlike chemical cleaners, which you buy once and use.

Apply For Disinfecting Busy Rooms

Busy and highly contaminated spaces like operating rooms or laboratories require frequent disinfection. Using chemical cleaners requires some time to allow the sanitization process to complete. After completing disinfection, chemical residue in the air may make the rooms unsafe for immediate occupancy.
UV disinfectants offer almost instant sterilization results after a procedure. Since the process is chemical-free, you can occupy the room or use the surface right after sterilization. Get hospital-grade UV-C lights for effective sterilization of operating rooms and laboratories.

Non-Toxic to the Environment

Most chemical cleaners have harmful compounds that disintegrate once released into the environment. These chemicals cause a Chlorofluorocarbon (CFC) influx into the atmosphere, contributing to ozone layer destruction. CFC release to the environment also intoxicates the air for living organisms, affecting their health.

UV disinfectants use a chemical-free process to break down germs and bacteria. The chemical-free process is non-toxic to the environment, allowing living things to remain healthy.

Works Well for Disinfecting Electronics

Chemical cleaners are mostly mixed with water to make application easier. Use of such disinfectants on or close to electronics risks their functionality. UV light, on the other hand, does not leave moisture and residue behind, meaning it is perfect for disinfecting electronics.
Disinfecting surfaces using UV light leaves them dry and free of most bacteria and pathogens. UV light disinfection works well for manufacturing facilities and hospital rooms with machines. The sterilizing process breaks down tough chemical combinations promoting germ existence without risking your equipment.

Less Risk for Illness or Death

A common concern for most people is safety in the disinfection methods. Chemical cleaners, although effective, create a risk; children can easily ingest the chemicals, or they can cause damage if wrongly used.

UV disinfection, if appropriately applied, is safe. Its chemical-free nature implies that UV light use reduces the risk of harm from harsh chemicals.

Most UV disinfectant systems come with safety properties pre-installed; the product detects room occupancy and only turns on if the room is unoccupied. Such features prevent any possible harm to your household or clients at work.

Ultraviolet sterilizers are safer to use around children. Most UV disinfectant equipment comes with top child safety features and passes UL Safety certification. These properties offer sufficient protection against problems related to UV light exposure like skin burns or eye injuries.

Higher Disinfection Rate

Chemical cleaner use in washing, sanitizing, and disinfecting sometimes miss harmful bacteria that can cause diseases. Bacteria also mutate to survive in harsh chemicals, rendering the cleaners ineffective. The ineffectiveness of these traditional disinfecting methods is why you should settle for UV light.

UV light disinfects using physical methods, meaning pathogens cannot develop mutations. Continuous UV disinfection can deal with bacteria and germs on surfaces.

UV disinfectants boast a high disinfection rate – up to 99.9% – leaving surfaces germ-free. The technology can help keep your premise disinfected from illness-causing bacteria and viruses.

Use UV Sterilizer to Effectively Disinfect Surfaces

Using UV light disinfection for your office or business premises helps deal with illness-causing germs and bacteria. The method is safe and has many benefits like better disinfection and eco-friendliness. Using a UV sterilizer will offer value for your money while protecting your employees and clients. The non-toxic sterilization method also kills many harmful pathogens for proper protection.

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Technology & Inovation

4 Forex Trading Strategies Worth Knowing

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The first step to becoming a successful Forex trader is to learn about the different trading strategies. Generally, a day trading strategy can be a challenging learning environment. On the other hand, a trend trading strategy can provide the trader with the opportunity to practice technical analysis and money management while trading. While every trading strategy is effective, not all strategies are suitable for every type of trader. Therefore, choosing the most suitable strategy for your particular needs is essential.

Balance objectives and resources

A forex trading strategy should balance objectives and resources to be effective. The strategy’s primary objective should be to maximize profits while limiting risk. The most common trading strategy is the long-term trend trading strategy. It involves a lengthy period and involves the use of several indicators. It is also recommended to use a minimum of indicators, such as moving averages. Another option is to trade forex only when you have the time to monitor the market.

Expert advisor

The next step is to use a trading robot or expert advisor. These automated trading programs automate the process by generating signals for you. You can make a profit or lose money by making intelligent decisions using these tools. Choosing the best trading strategy depends on your circumstances and the type of experience. Having a good strategy is essential for making profitable trades. However, not all forex strategies are suitable for all types of traders.

A trading strategy is similar to surfing in the ocean. It requires patience, balance, proper equipment, and awareness of the surroundings. The same applies to trading in the forex markets. Consistent in applying their strategies will have a better chance of success. This is a process of trial and error, so you may want to start with one or two strategies that have the most potential to work for you. You might want to learn about scalping, as it is a short-term trading strategy that requires ultra-fast reaction times.

Master is scalping

The first forex trading strategy to master is scalping. It is a very short-term trading strategy and is best suited for people who need a high concentration level and can afford to spend a lot of time on the market. While scalping is a great way to earn money, it can be stressful, so be sure to research before using it. The more accurate your analysis, the more money you can make.

A forex trading strategy is buying and selling the same currency. If you’re going to trade the euro, you will have to buy it and sell it again. This method can be risky, so be sure to invest only in the right strategies for you. A trader who has a genuine sense of the market’s trends should be able to trade with the currency successfully. Regardless of the type of trading strategy you use, it’s essential to have some basic knowledge.

Highly competitive industry

Although currency trading is a complex and highly competitive industry, many people are finding success. Some are successful, while others fail. The best forex trading strategies are not merely about picking and executing trades but also about learning the market’s fundamentals. If you want to succeed in the forex market, you’ll have to learn all about the different currencies. If you’re not sure where to begin, check out a few books and websites on the topic. The best guides will give you real-world examples of different types of currency trading techniques and explain their basics.

Last Thought:

There are several forex trading strategies worth knowing. Each of them has its pros and cons. A good strategy will be right for you. The goal of a good strategy is to make profits. You should know the currency’s fundamentals and how it affects its value. The best way to do this is to study the market and try different methods. You should learn about the different types of currency trading and choose the one that works best for you.

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