Dainik Bhaskar: From Past to Present

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Dainik Bhaskar is an Indian Hindi-language daily Paper Possessed by the Dainik Bhaskar Group. It’s rated 4th on the planet by flow and 1st in India by the Audit Bureau of Circulations, Launched in Bhopal in 1958, it enlarged in 1983 with the launching of Dainik Bhaskar’s Indore version. Dainik Bhaskar Group is present in 12 countries with 65 variants in Hindi, Marathi, and Gujarati.

Days of Yore

Dainik Bhaskar premiered in 1948 to meet the demand for a Hindi-language newspaper.  It started under the title Subah Savere at Bhopal and Good Morning India at Gwalior. The newspaper was known by the name Bhaskar Samachar. Then they changed it into Dainik Bhaskar. The Term Bhaskar signifies”The Rising Sun” in English. Together with its increasing sun picture, it was intended to be a symbol of a bright future.

Build-up

From 1995, Dainik Bhaskar had emerged as the number 1 paper from Madhya Pradesh (MP) and announced the fastest-growing newspaper in India with a readership poll. The firm chose to expand out MP and recognized Jaipur, the capital town of Rajasthan since the marketplace has the maximum potential. In 1996, Dainik Bhaskar’s aim was to input Jaipur since the No. 2 paper (in terms of flow ) on its first day, with 50,000 copies. 

To accomplish this goal, an in-house group of 700 surveyors surveyed 200,000 possible newspaper families in Jaipur.  Based on survey comments, they moved back to all those families surveyed to reveal a prototype of this paper and gave them the option of a subscription. Clients provided a subscription cost of $1.50 (a reduction in comparison to the newsstand price of $ two ), with a refund in the event of dissatisfaction. After Dainik started in Jaipur on 19 December 1996, it had been the No. 1 paper by promoting 172,347 copies. It’s 19 variations in seven countries and one union domain covering 167 areas. It’s a course of about two thousand copies. Dainik Bhaskar successfully embraced a similar model in other cities of Rajasthan, such as Jodhpur, Bikaner, Kota, Udaipur, and Ajmer Sikarhas become the No.1 metropolitan paper of the whole nation by 1999.

What’s next

The following goal was Chandigarh. It established a consumer survey in January 2000, covering 220,000 families. At that moment, the English speech papers in Chandigarh outsold the Hindi papers sixfold, together with The Tribune since the chief with a flow of roughly 50,000 copies. Dainik Bhaskar’s survey indicated that citizens of Chandigarh prefer English papers because of common perceptions. Consequently, the form incorporated the regional Chandigarh dialect at the plan, mixing Hindi and English. Dainik Bhaskar started in Chandigarh in May 2000 with 69,000 copies sold, which makes it No.1 in town.  

Milestones

In June 2000, Bhaskar entered Haryana, together with 271,000 copies.
2006, Dainik Bhaskar started in Punjab together with all the Amritsar and Jalandhar variations and became the No.1 paper on the initial day, displacing established legacy competitors Afterward, it raised newspaper sales in Punjab in Ludhiana and Bhatinda. 

In 2010, Dainik Bhaskar entered the Jharkhand marketplace with the launching of a Ranchi variant, followed by Jamshedpur and Dhanbad variations.
Back in January 2014, Dainik Bhaskar entered Bihar using a successful launch in Patna. It was accompanied by the launching of Muzaffarpur, Bhagalpur, and Gaya variants in 2015.
Back in April 2014, Dainik Bhaskar Group launched an online Hindi variant in Uttar Pradesh.

Dainik Bhaskar News App

Back in June 2017, Bhaskar released its Hindi News Apps on i.e. Android, iOS, and Windows. Must visit the official website to find more about these Apps. 

Editions

Dainik Bhaskar includes five variations in Madhya Pradesh, 1 variant in Uttar Pradesh, four variants in Chhattisgarh, 12 variants in Rajasthan, three variants in Haryana, four variants in Punjab, four variants in Bihar, three variants Jharkhand and one variant every in Chandigarh, HP, Uttarakhand, Jammu and Kashmir.  

 

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